Sam M. Dwight is about changing the way people viewed child psychiatric care. Wanting a brand as friendly as their doctors, we were inspired by coloring books and their therapeutic qualities. Pairing coloring zen with illusions of the brain brought us a brand as friendly as their doctors. The final logo was inspired by brain sulci -- the grooves or furrows, on the surface of the brain.
Click through the gallery on the left to see the brand in action!