Columbus & Over Group

The Boston real estate market moves fast — so the marketing strategy behind it has to move even faster.

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The decades-old model for real estate brokerage has been evolving in more recent years. In a market where listings can appear and disappear in a matter of days, the content strategy can’t stay static. Every post, campaign, and ad must flex with shifting inventory, seasonal demand, and evolving buyer behavior.

Leading the team on all things “creative" at Columbus & Over Group, we've been redefining what modern real estate marketing looks like in Boston.

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Social Media That Sells
More Than Homes

We transformed the brokerage’s social channels into storytelling platforms — showcasing not just listings, but also the neighborhoods, the lifestyle, and the people behind the brand. By blending property marketing with agent spotlights, market insights, and creative video content, we built a digital presence that feels authentic, engaging, and unmistakably COG.

Beyond day-to-day content, our campaigns have elevated both the brand and its agents.