East Hartford Brewing
Reviving a local legend, one pour at a time.
Ten Penny Ale isn’t just another craft beer—it’s one of Connecticut’s originals, a pioneer from the early 2000s that earned a loyal following before the craft boom ever took off. When East Hartford Brewing set out to bring this legendary brew back to life, we had the privilege of helping them honor its legacy while introducing it to a whole new generation of beer lovers.
We leaned into the beer’s history, drawing from its iconic roots while refreshing the brand with modern packaging, storytelling, and marketing collateral. The result: a look and feel that both long-time fans and new customers could raise a glass to.
