Emotional PPE Project
Giving a voice to a movement built on care —at a time when it mattered most.
The Emotional PPE Project was born from the depths of the pandemic, when clinician burnout was at its highest. In those critical months, the organization had a powerful mission and a logo—but no clear way to communicate its story. Every piece of content needed to strike the right balance of urgency and empathy. Through calm, trustworthy design and clear messaging, we created infographics and posts that reassured clinicians: they were not alone, help was available, and it was just a click away. Our work ensured the brand didn’t just inform—it comforted.
