Poochables
As a dog mom myself, this project was especially rewarding...
With Poochables, we set out to create packaging that didn’t just hold a product—it needed to spark delight and instantly communicate ease-of-use for busy pet parents.
We paired playful, approachable design with clear instructional graphics, ensuring the brand felt both fun and trustworthy. The packaging became more than a wrapper—it was a brand touchpoint that celebrated the bond between people and their pets.
(PS: the infographic pup was inspired by none other than my own dog, @EllieBellBoston 🐾)
