The Tess

A nautical nod to East Boston, speaking to a new wave of urban living.

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Working with the team at CNVRG Ventures, we created a brand that matched East Boston. The visual palette draws directly from the nautical signal flag for the letter “T”, a clever nod to the building’s name while grounding the project in its coastal roots.

The website, designed on Squarespace, introduced the project to the market while offering prospective residents an intuitive, modern experience. From exploring the property to connecting with the sales team, the site became a seamless extension of the Tess brand.