Magnet
A brand designed to pull people in—
How thoughtful design turned Magnet into a visual force.
Human-first branding helped Human Resources and Talent Acquisition become truly magnetic.
Magnet needed a brand that stood apart in the life sciences space—one that felt warm, approachable, and unmistakably human. We leaned into a whimsical, whiteboard-inspired visual language to bring personality to Human Resources and Talent Acquisition.
Hand-drawn illustrations, playful icons, and custom assets helped translate Magnet’s mission, vision, and principles into something that balances credibility with charm, making Human Resources and Talent Acquisition feel accessible and engaging.
A digital experience that pulls people in.
Working alongside StoriTel, who established a clear value proposition, positioning, and a brand narrative that felt truly like them, we designed Magnet’s website to mirror the brand’s human-first philosophy. Clean layouts, intuitive navigation, and moments of personality create a welcoming experience.
The whiteboard-inspired elements come to life digitally, guiding visitors through Magnet’s offerings. Every page works together to make Human Resources and Talent Acquisition feel tangible—and partnership with them feel effortless.
