Charlesgate Farmers Market
Neighborhood magic needs momentum—
How this playful, local, and irresistibly engaging brand became unforgettable.
Whimsical branding for a market that brings everything to the community table.
The Charlesgate Farmers Market needed a brand that was fresh and approachable. Inspired by the Muddy Water Initiative’s “WaterGoat,” we leaned into whimsical goat-themed brand to create a visual identity that felt farmy, fun, and instantly memorable. Pair a charming backstory with a whole lot of whimsy and suddenly they whole thing came together to spark smiles and curiosity — all while doubling attendence.
A digital hub for vendors and visitors alike:
The website balances grassroots charm with professional polish. A custom-coded vendor hub lets visitors sort through weekly participants, explore offerings, and plan their trips—making it easy for the market to feel organized and accessible without losing its neighborly personality.
Turning community participation into content
Social channels became a hub for vendors and neighbors alike. With a little encouragement, locals started sharing meals they made from the market’s produce—turning content creation into a community-driven, light-touch storytelling engine that boosted engagement naturally.
Follow @CharlesgateFarmersMarket on Instagram
