Boundless Bio
Turning values into something you can see—and feel.
Boundless Bio, a California-based biotech company, wanted their culture to feel as bold and forward-moving as the science behind it. In collaboration with StoriTel, who defined the strategy and voice, we focused on illustration and designed a culture icon system that expresses Boundless Bio’s values with warmth and movement.
The ocean theme wasn’t decorative—it was directional. By grounding the iconography in elements that instantly felt distinctly like them and inherently dynamic. The result is a visual system that stands out in the biotech hiring landscape.
To bring the icons fully to life, we extended the system into a complete social media rollout. Carousel slides showcased each value individually, giving the brand space to tell its story.
