Greater Boston Dermatology
A dermatology brand that feels human—
Thoughtfully designed for the full spectrum of skin
Some brands try too hard to look “clinical.” Others lean so soft and aesthetic they lose medical credibility all together. Greater Boston Dermatology needed to strike a balance between the two.
The brand system for Greater Boston Dermatology centered around inclusivity — using a gradient of colors inspired by skin tones, a modern monogram system, and typography that balances clinical trust with softness. The result feels simple at first glance, but carries real symbolism for the practice’s commitment to caring for all. Inclusive by design, not just by statement.
The typography system pairs bold compressed headers with classic serif body copy to create balance throughout the brand. Korolev Compressed Bold brings structure and confidence, while Adobe Caslon softens the experience with warmth and readability.
The custom monogram typography added another layer to the system— a flexible design element that could evolve into patterns, textures, social graphics, packaging, signage, and branded materials across the entire patient experience.
A little clinical precision. A little luxury.
The end result? A company look and feel that quietly reassures you you’re in good hands before you even walk through the door.
